Designer, Adman, Writer, Painter, Dad & Husband
One of the leading advertising creatives in Latin America, has helped train a generation of advertising professionals and as creative, has made significant achievements in the creative reputation of Mexico, as the first Cannes Gold Lion for Mexico, the first Gold Clio for Mexico, and the first Grand Prix of the Festival of San Sebastián, among many others.
He was Creative VP and Regional Creative Director at Ogilvy México (1997 - 2006) and President and CEO of Leo Burnett Mexico (2006 - 2009), founder and Creative Director of (anónimo) (2010 - 2013) and in January 2013 he founded AVIÓN, an integrated communications agency, offering advertising, design and content services. www.aviongrafico.com
He has worked for many national and international brands such as Procter & Gamble, Unilever, Kellogg’s, Jaguar, Land Rover, Seat, AVON, Coca-Cola, Casa Cuervo, Channel 22, CUC, Kichink!, 41 Cervantino Festival, Pokerstars, Monarcas Morelia, Greenpeace, Maruchan, International Festival Morelia Film, University of Notre Dame, Cancun Wine & Food Festival and many others.
He is also a humorist and graphic artist and works as an illustrator and cartoonist in various publications. He has had two solo exhibitions: "MONSTERS" in 2012, "TO PIG OR NOT TO PIG”. In 2013 he wrote and illustrated the book "30 IDEAS ON IDEAS" and designed the Malamén restaurant in Polanco, who has more than 130 pieces of his original art and a mural. In 2013 he launched his jewellery line BIEN DE OJO.